Search is all about words -- the keywords and phrases your target customers are using to find information, products and services. Researching, testing, selecting and expanding the right terms for your business is a complex and ongoing task. Language and its use is dynamic. What makes sense today can be completely irrelevant tomorrow. Location, demographics and cultural factors influence the words people use when searching for the same thing. When you add in slang, common misspellings, nicknames, buzzwords, acronyms, typos, negative terms, trademarks, brands, seasonality, new product launches, competitive (internal and external) factors, premiums associated with certain keywords, keyword/product profitability factors and all the possible iterations and combinations, you get an idea of some of the challenges associated with keyword management.

MVI Search Marketing organizes and makes sense of it all. We streamline the process through our proven best practices, the latest technology tools and years of human experience to create and manage a portfolio of the keywords and phrases that will result in increased site traffic and higher conversion rates for your business. We are constantly testing and analyzing keyword relevance and performance as part of our continual campaign optimization process.

How you convey your message makes the difference between a passer-by, a visitor and a customer. Relevant, concise and compelling messaging is profoundly important to improving qualified traffic and conversion rates. MVI Search Marketing has extensive online marketing experience across a wide variety of industries going back to the early days of Google, Yahoo! and MSN. We use that expertise to help you improve your ad copy, title, product descriptions and offers, aligning your message and relevant value with the searcher's expectations. MVI Search Marketing campaign management and performance tools allow us to help you determine what performs best through extensive testing and tracking.

Having the right landing page tied to the ad is absolutely critical to increased conversions. Relevance and simplicity is the key; visitors must immediately know they've arrived at the right place and see an easy way to take the action you desire. We'll work with you to fine tune your existing site and/or create custom landing pages with highly vertical messaging tied to the visitors’ keyword search, and simplify the action steps to significantly improve conversion rates.

With the exponential growth in the popularity of search, both in terms of consumer use and marketing spend, keywords are increasingly viewed as the new brand property for advertisers. Competition is fierce for certain keywords as evident by the industry-wide rise in click costs. So, selecting the search engine(s) that will generate the best results for target keywords and determining the optimal amounts to bid to achieve top rankings will make or break any PPC campaign.

PPC bid management can best be described as media buying on steroids. Monitoring the sheer quantity of keywords and phrases in a typical campaign (24 bidding periods per day), understanding differences in the major search engines ranking algorithms and bidding processes, staying ahead of the competition, and tracking the results and continual optimization make bid management a highly demanding and specialized skill.
MVI Search Marketing leverages dedicated bid management experts, time-tested processes and bid management tools to lower cost per click (CPC), improve rankings, conversions and ROI. We manage campaigns involving thousands of keywords across the various search engines and employ multiple bid strategies like Bid To Position, Best Value Position, Bid Gap, to get the most out of every penny of your marketing budget.