There are many ways to gain more traffic for your website. The methodologies used to garner traffic and increase visitors vary from one to the next in their overall effectiveness, the cost associated with each, their time frame, and their target audience.
MediaVue is familiar with all of the different means of gaining traffic, and we provide all of our customers a customized marketing report in order to give them a better handle on their industry's web traffic and to approximate the demand for their goods or services.
Search Engines have two primary types of listings; relevant and sponsored. The relevant links are the ones that are determined to be the best fit for a given search based upon a complex search engine algorithm. The sponsored links however are the links that pop up at the very top and in the right margin of the page when you view the results of a search (and are normally found in green, pink, or yellow borders).
The term "Buying Keywords" refers to paying for your site to be listed first in the sponsored search results of a particular search engine when potential customers search for a particular keyword. Depending on your industry, there are certain "keywords" that describe your business, or that potential customers are more likely to use when looking for services that you provide. If you are a new website, or you would are in need of a short term solution to increase the number of visitors to your website, you may elect to "purchase" keywords.
When buying keywords, you will
be asked which keywords that you would like to
buy. You will then have to bid for those keywords
against every other company in your industry.
If you should have one of the top bids, you will
pay that bid amount every time someone clicks
on your link within the sponsored link section
of the search engine results. You site will remain
in the top few listings until enough competitors
bid you out of the top few spots, or until you
run out of money.
"Buying Keywords" is
obviously a very certain way to achieve traffic
to your website. The traffic you will receive
is certainly targeted traffic, and you only pay
for traffic that you receive (since you pay a
certain amount only when you receive visitors).
However, this type of traffic can be very expensive
(in some industries, it costs upwards of $10 or
more per click through!). Additionally, the traffic
you receive will often be one sided (e.g. you
pick only a certain number of keywords, normally
a small number to remain within budget). More
over, you will only receive this traffic until
you stop paying per click. Then the traffic simply
stops. There is no residual value of new users,
and without additional marketing, you site grows
cold.
It is for these reasons, that MediaVue recommends making "Buying Keywords" only a small part of your overall web-marketing strategy, and a short-term component at that. |
