Google has an algorithm that detects over-optimized websites. The detected websites are downranked in the Google search results. This over-optimization filter in Googles ranking algorithm is also called the "-950 penality" because that is what usually happens to over-optimized web pages: they are downranked 950 positions.

Google's anti-spam engineer Matt Cutts published a video in which he also mentions over-optimization as a reason for ranking problems.

Some "SEO experts" recommend that you should have H1 tags on your web sites in any case. Others say that you must have this element and that element on your web pages.

If you follow the advice of all of these experts then it's likely that your web pages are over-optimized. Don't listen to everything you hear in SEO forums

It depends on your keywords, on your competition and on many other factors if you should use special elements on your website or not. For example, it might make sense not to use the H1 tag on your web pages if other factors are more important for your keyword. This is why MVI developed a top 20 optimizer tool. The top 20 optimizer tool analyzes the web pages that currently have a top 20 ranking for your keyword. Since these pages have top 20 rankings, they must have done something right.

MVI analyzes the top ranked pages and then it tells you in plain English how to change your own web pages so that your site can get top 10 rankings. MVI analyzes on-page factors as well as the structure of the inbound links.

MVI's recommendations are based on the analysis of the current top 20 results and they are specifically for your keyword, your website and Google. MVI only recommends special web page elements if they are successfully used by top ranked web pages. In contrast to other tools, MVI does not give general advice that often leads to over-optimization.

Over-optimizing your web pages can harm your rankings on Google and other major search engines. Use the right tools to find out how to optimize your web pages without upsetting Google.

The New York Times has recently published an article about Amit Singhal. Amit Singhal is in charge of Google's ranking algorithm. The interview reveals some interesting facts about Google's ranking algorithm.

Google knows that its algorithm is not perfect "Tweaking and quality control involve a balancing act. 'You make a change, and it affects some queries positively and others negatively,”

Why Google changes its algorithm The article lists a concrete example why Google could change its algorithm:

Recently, a search for 'French Revolution' returned too many sites about the recent French presidential election campaign — in which candidates opined on various policy revolutions — rather than the ouster of King Louis XVI.A search-engine tweak gave more weight to pages with phrases like 'French Revolution' rather than pages that simply had both words."

If you want to get high rankings on Google, it's important to know whether you should use your keywords as a phrase or as separate words on your web pages.

This can be different for different keywords. Fortunately, there is a way to find out how you should use your keywords on your web pages (see below).

While PageRank was very important when Google was new, Google now uses many more factors to determine the rankings of web pages:

1. PageRank is but one signal. Some signals are on Web pages — like words, links, images and so on. Some are drawn from the history of how pages have changed over time. Some signals are data patterns uncovered in the trillions of searches that Google has handled over the years.

There are many factors that influence the ranking of a web page on Google. If you want to get high Google rankings for your website, then you have to work on all of these factors.

How can you optimize your web pages for Google's algorithm? Which factors are important for Google? Does your website have these factors?

You don't have access to Google's internal tools. How can you find out whether it is better to have the words "French Revolution" as a phrase on your web pages or if you should use both words separately Which other factors are important for high Google rankings?

That's why MVI developed the optimizer tool. MVI's Optimizer demystifies Google's ranking algorithm by analyzing the top ranked pages. MVI tells you in plain English where to put the keywords on your web pages and which factors lead to top 10 Google rankings.

The information is specifically for your website, your keywords and for Google

At present, Google.com is the single most important search engine in the world. If your company is going to be successful on the internet, it is important to know exactly how google ranks your site, and what you can do to improve this ranking. Improving you google.com ranking will generate more traffic (visitors) to your site and present your company as being the authority on your products and services.

The MediaVue Google Ranking Report is a step-by-step explanation that details the steps that must be done to your site to increase your rank within key search engines. We will show you how major search engines like www.google.com use algorithms to determine which sites will be well ranked. We will simplify the key elements of this algorithm in terms that are understandable and will help you to prepare your web site to begin gaining better position.

Perhaps you have already contracted a Search Engine Optimization firm. Our google ranking report will give you a comprehensive check list of items that should be considered by your expert. You will know exactly what is being done to make your website successful.

Our explanation of what your site needs to increase your rankings on Google is written in terms that can be easily understood. It will allow you to gain the elementary knowledge necessary in order to evaluate the compatibility of your web pages with GOOGLE ranking criteria. Ranking well on GOOGLE gives your website the necessary exposure required in order to be successful in today's Internet!

A division of MediaVue, specializes in global search engine marketing applications. We feature worldwide search engine marketing seminars and we are known to be an authority on search engine promotion services. Our reputation has been earned by our results; we urge you to view our success stories. Our marketing technicians will collaborate with our marketing experts in order to write a report on what is right and what needs to be done to get your site ranked well. We use this report to demonstrate our knowledge and understanding to you, knowing that once you see our expertise, you will be more likely to retain our services.

Many technicians/experts refer to search engine "secrets" or optimization "secret techniques." There are no secrets when it comes to search engines' ranking criteria with Google. Although extremely complex, the Google technology is basically only an advanced mathematical equation laced with ranking criteria. Such an equation is referred to as an "algorithm" which can be studied precisely by performing reverse algorithm engineering. Once again, there are no secrets, no hidden techniques and no confidential information. There is just an advanced mathematical equation, which can be analyzed and easily transcribed into layman terms, allowing you to prepare your web pages for optimum results with Google.

Whether you wish to improve your rankings or maintain your current satisfactory placement, the MediaVue Google Ranking Report will provide you with a step-by-step approach according to your sites needs. You can do the work yourself or hire us or other technicians to do it for you.

The MediaVue Google Ranking Report is a comprehensive analysis of your site needs to secure a high ranking and costs only $25. Buy it today and receive our Google Newsletter free of charge for 1 full year following the date of your purchase. Google changes/updates its algorithms constantly in order to improve the quality of your search within its ever-growing database of indexed web pages. Our newsletter will ensure that you and your web master will receive the most updated information in regards to Google's latest rules and regulations.

Order your Google Ranking Report to learn more today!