Search
Engine Optimization and Internet Marketing services
are perhaps the single most cost effective means
of attracting specifically targeted customers
to your business.
In addition to META Tags, search engines deploy
various other factors into their indexing algorithms.
The purpose of this guide is to present to you
the various other factors that effect your positioning
in search engines and how to optimize your design
and layout such that search engines may rank you
higher.
Many search engines now encourage webmasters
to use META Tags and other descriptive elements
in their web pages to help index their websites.
MVI illustrates how search engines spider your
website and how to fine-tune and optimize your
pages for search engines to read into their databases.
From adding image comment substitutes to working
with frames, we attempt to cover every aspect
of web design from a search engine perspective
on how to increase search engine rankings.
Site Improvement Tips
ALT Image Tags
If your site uses images, it's important to describe
what the images are to search engines with alt
tags.
Avoid Abusing Spiders
Hiding text or inserting very small text into
your web pages can penalize your rankings.
Descriptive Titles
Most search engines extract your title HTML tag
to display to users in search results.
Effective META Tags
Learn how to optimize your META Tags to effectively
push your website higher in search engines.
International Alternates of Your Site
Easily build international traffic to your site
creating multiple versions of your site in various
languages.
Optimizing Your Main Text With Tables
Make sure search engines index your main body
first by optimizing the html language.
Maximize Ad Impressions
By preventing caching, you can increase ad impressions
by about 10% with only one line of code.
Robots & User-Agents
Robots.txt or the Robots META Tag offer flexibility
in controlling what content to index.
Snapshot Your Site
Search engines often take a still snapshot of
your site, so it's important to show your most
relevant content first.
Working Around Frames
Many search engines have trouble handling frames,
account for this by implementing frame less html
code.
Or call your SEO at MVI and have them do this
work for you.
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