Meta tags are hidden tags within your pages that the search engines use to get a basic idea of the content of your site. If your site was developed by MediaVue's development team, then it is likely that those tags are already in place. We will send you a list of the keywords we believe define your site's content before submitting to the engines. Even at this very basic submission level, there are idiosyncrasies of each search engine that very few companies in the world know. Our site promotion team understands and tracks the way the different search engines work and optimizes all of the meta tags to your content and the each engine's criteria.

At the very least the initial site promotion package is important to just get your site seen by the search engines. To learn more about the other promotion options we offer, please feel free to contact us.

The initial posting to the search engines and directories is critical because it is your grand opening announcement on the web. Meta Tags of your site and company are written to match directory formats. This is critical because different types of directories and search engines require varying lengths and types of descriptions to be listed. Meta Tags are sent to the client for approval before they are submitted.

Your Web site Marketing Specialist will manually submit your site to 18 major search engines and directories. Submission by hand is critical because it affords your Web site Marketing Specialist the opportunity to use the specific keywords and descriptions that have been written. Your site will also be submitted to more then 3,500 promotional targets including, directories and classified advertising sites. Directories targeted toward the industry focus and or subject area of your site will be researched and posted to as well.

Reciprocal linking is catching on in popularity. It's a way for web site owners to share each other's traffic, a simple "let's trade links" deal that can help to widen your web audience.

Swapping links can also help you with your search engine traffic optimization. Some search engines calculate the number of links to your site from other sites and use it to determine your ranking. A better position equals more targeted traffic!

Another way reciprocal links can benefit you is by drawing repeat traffic back to your website. If you offer a high-quality list of relevant links, visitors will return often because they know that they can quickly find what they're looking for.

One way to approach reciprocal linking is be proactive. You actively search out websites that would complement your own, and send a note to the owner asking to swap links.

This is actually a very time-consuming task. It isn't as easy as purchasing a list of "targeted" and "willing" email recipients (also known as SPAM!) and then blasting out a link swap request.

It requires research, pure and simple. To find possible link partners, visit any of the major search engines such as Google to find websites that can offer valuable content to your visitors.

Then visit each website individually. Take a few minutes to look around and see what type of information it offers, and whether or not it can add value to your own site.

Don't worry that linking to other sites may make your own seem "incomplete" - it doesn't. No one website can cover everything, and a high-quality links directory benefits your visitors by saving them from searching the web.

Keep in mind that website owners may get several link requests every day. To make yours stand out - and to convince him that you're not spamming - be sure to personalize your link request.

Include the site owner's name. Comment on something you've seen on their website. This shows that you have actually visited the site and taken the time and effort to look around. Personalized requests are far more likely to get a positive response.

You can also take a passive approach to reciprocal linking. That is, you basically sit back and wait for others to approach or link to you. This passive approach gives you an obvious time advantage. Some ways to encourage passive links include:

Put a link on your site that says, "How to Link to Us". Provide the text, banners, buttons, and HTML to make it as easy as possible for someone to link to you. Offer a content-rich site. You'll be pleasantly surprised at how many websites link to you just because they like what you have to offer. We only actively request links when we happen across an excellent site that we know our audience would appreciate.

Remember, like with all things online, there isn't one "right" way to do things. Success depends on doing a combination of things well. Reciprocal links are one way to steadily build targeted traffic and add value to your site.

To learn more about Meta Tags, Search Engine Submission, or Reciprocal Links contact MediaVue.